He’s sampled everything from Michael Jackson to Scooby Doo, and referenced more obscure pop culture than a pub quiz. That said, MF DOOM has taken these skills, and kicked them up into overdrive. Good rap relies on clever wordplay, and an uncanny sense of timing – two things that also play well into any form of design thinking. While rap has one of the worst reps of music genres, it’s also ironically often one of the most creatively challenging. Between his sheer creativity, his awareness of his genre, and his innovative genius, a hardcore and hilarious rap artist is actually a choice option for furthering your creative boundaries – all while hearing some choice tunes.

As the name suggests, DOOM dresses like beloved Marvel villain Doctor Doom – which should immediately clue you into how creative the man himself actually is.Īlthough not a conventional figure to inspire design thinking, DOOM’s entire career revolves around his uncanny ability for creative storytelling. This quote – and many others like it – belongs to MF DOOM, a New York-based rapper. Is it from a motivational speaker? Some advanced lecturer on creative storytelling? Focus ‘till it manifests, pin-point accurate.” Sounds pretty inspirational, right? The kind of thing that a motivational speaker would put up on their office wall. This week we’re discussing how we can learn a thing or two from MF DOOM when it comes to creative storytelling.

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